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Google’s November 2026 core update started rolling out on 10 November and could take up to two weeks, which puts the tail end right on top of Black Friday (27 November). I’ve written up a practical guide for SA sites: what to do (and not do) during the rollout, how to compare Search Console data properly once it’s done, and what actually helps if a site drops.Read it here: Google’s November 2026 Core Update: What SA Sites Should DoAre you seeing any movement on client sites yet? Which industries are moving the most? #SEO